Introduction and objectives
1. Negotiating a sales: case study
1.1. Introductory meeting between IBF and Gerard Tech
1.2. Meeting to review IBF’s initial proposal for project
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1.2.1. Two more people are introduced
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1.2.2. In the conference room
1.3. Afternoon meeting to resolve questions about IBF’s proposal
1.4. Final meeting to review contract
2. Linguistic context in international commerce
2.1. Evolution of English as a global language
2.2. British, North American and Australian English
2.3. Native/non-native speakers of English?
2.4. English as the world’s international language
3. Cultural conventions and restrictions
3.1. Non verbal communication
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3.1.1. Handshake, kiss or bow?
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3.1.2. Issues of eye contact
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3.1.3. How different cultures handle personal space
3.2. Other cultural norms
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3.2.2. Casual conversations or small talk
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3.2.3. Colours and gender issues